Climate Change webpage - Greenpeace UK notes

Climate Change webpage - Greenpeace UK

Purpose - to inform, warn and persuade

Layout and colours:

The layout of the webpage is structured in a way so that it is easy to read and draws attention to the reader

- clear "Greenpeace" logo at the top to show who they are
- use of picture to illustrate the text and makes it more interesting to  read
- information split into paragraphs so that it's easier to read
- hyperlinks to other pages around the edge in bright colours which draws attention and make it easy to access


"The world is warming up"
- starts with a very blunt, authoritative sentence to show how serious the problem is and to get straight to the point

"15,000 people are dying..."
- use of statistics is very effective and strengthens argument as it leaves no ambiguity

"catastrophic climate"
- use of powerful and emotive language emphasises the seriousness of the problem
- use of alliteration draws attention to the phrase and adds emphasis

"there is still a chance to avoid the most catastrophic impacts of climate change."
- strong sense of urgency to encourage reader to take action as quickly as possible
- the word "most" is an absolute emphasising how bad the situation could become
- repetition of the word "catastrophic" to make it stick in the reader's mind

"We're the last generation that can stop this global catastrophe"
- use of "we're" involves the reader directly and makes reader feel a part of it
-repetition of catastrophic again
-short paragraph adds impact

"What you can do"
- use of second person includes the reader - speaks directly to them
- makes reader feel like they have some responsibility

"TAKE ACTION"
- Striking, clashing orange and green colours to draw attention to the important phrases
- imperative (command)
- written in capitals to convey urgency and importance